I Have An MVP. Now what?!
I wanted to share some video clips of a session I participated in at Product Camp Toronto 2013 that looked at building a public relations plan for start ups with a minimum viable product and how to...
View ArticleLow cost iPhone changes perception of Apple
If, as is being widely reported, Apple launches a low cost iPhone and an update of the iPhone 5, rather than regaining leadership in the segment, it spells the end of the company that Steve Jobs grew...
View ArticleThe 4 Rs of Startup Public Relations and Marketing
At the end of last week I ran a session on the fundamentals of any startup public relations and marketing program. There are essentially four pillars that entrepreneurs must address in order for PR...
View ArticleNew Owner. Same Problems Remain For BlackBerry.
The announcement that BlackBerry has entered in to a tentative agreement to sell the company to its largest investor, Fairfax Financial might appear on the surface to be good news. The deal reported...
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It’s us, not you! How PR agencies calculate retainers.
“The CFO will determine the baseline hours, and the available client hours, for each staff person… [and] can create budgets that will be the basis of your fee quotes.” You know when you talk with a...
View ArticleSteve Jobs Was Wrong! Marketing Isn’t About Values…
In a presentation I gave this evening on PR for startups and small businesses I explained why Steve Jobs got it wrong when he said that marketing is about values. Public Relations, in my mind, is...
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BlackBerry MUST Die!
BlackBerry MUST Die! Whether Fairfax Financial, Google, Cisco, Samsung, former founder Jim Balsillie or, my favourite, Apple end up with all or part of troubled Canadian telecoms company BlackBerry one...
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Apple Marketing: then and now
The difference between Apple marketing under Steve Jobs and with Tim Cook at the helm was encapsulated by two videos in Tuesday’s Fall event. The first, demonstrating the impact that the iPad has had...
View Article73 words that could have saved Rob Ford’s political career
Rob Ford is in a mess. His credibility and trustworthiness are gone. While much has been written about Ford’s media strategy, or lack of it, the truth is that by the time Torontonians left the city...
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Traditional Public Relations is Insanity
“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein is quoted to have said that insanity is doing the same thing over and over again and expecting...
View ArticleThe Fundamentals of Public Relations For Startups & Small Businesses
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice...
View ArticleWhat is Publicity?
Publicity is what most PR agencies sell as public relations. It’s the communication of what an organization wants to tell as many people as possible. It’s also known as promotion. There is little...
View ArticleWhat is Social Media?
Social Media isn’t what most ‘experts’ think it is. It’s not about platforms or about awareness. Not at all. Social Media is about the real-time internet. It’s about the opportunity to share ideas and...
View ArticleThe THINK PR Espresso | What is effective PR?
Effective PR is the delivery of the right message to the right audience at the right time and via the right delivery mechanism in order to build a relationship. There are an increasing number of...
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Traditional Public Relations is Insanity
Einstein once said insanity was to repeatedly do the same thing expecting a different outcome! Albert Einstein is quoted to have said that insanity is doing the same thing over and over again and...
View ArticleThe Fundamentals of Public Relations For Startups & Small Businesses
If you want an overview of the fundamental principles of PR for small businesses and startups this is worth a watch. It’s more than two and a half hours, but it explains the theory and practice...
View ArticleWhat Is A Social Media Influencer Anyway?
Attracting the attention of Influencers is, we’re led to believe, the Holy Grail of modern communications programs. While influencers have always been important to traditional public relations and...
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The Problem With Social Hucksters
Social Hucksters are everywhere Chances are you’ve got social hucksters in your networks. They’re often hiding under the guise of being social media experts, ninjas, gurus or influencers without every...
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The THINK PR Espresso | What is Public Relations?
This year I’m hoping to help more small business owners and startup entrepreneurs understand what public relations is all about. The purpose; the value and how it can be used to grow a business. The...
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The THINK PR Espresso | What is Marketing?
Marketing is a term that is used widely but understood rarely. Marketing has 4 key components – 4 Ps: Product, Price, Place and Promotion. The majority of people that talk about marketing are only...
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